Looking at advertising

Lesson Plan

1. Starter: Introduction to recruitment advertising - Duration 5-15 mins

Episode	Learning Objectives	Resources
This activity introduces the idea of recruitment advertising with an example of a recent Army television recruitment campaign. Students should watch the film clip as a class and record their response on Worksheet 1 before discussing as a class their reaction to the advertisement.	Introduction of recruitment advertising. Understand how audiences and readers choose and respond to media. Understand some of the persuasive techniques used in television advertising.	Video: Everest Climb advertisement Student Worksheet 1 Slides

Teacher Notes: 1. Starter: Introduction to recruitment advertising

2. Analysing written advertisements in detail - Duration 15-30 mins

Episode	Learning Objectives	Resources
Students are provided with a copy of a poster / magazine advertisement for the Army on Student Worksheet 2 and a copy of Student Worksheets 3 and 4. Working in pairs or small groups, students should discuss the efficacy of the advertisement and deconstruct it with specific reference to criteria outlined in their worksheets.	Explore the various written and visual techniques used to persuade and motivate a target audience. Evaluate how information is presented. Understand how creative executions vary depending on the target audience.	Student Worksheets 2-4 Slides

Teacher Notes: 2. Analysing written advertisements in detail

3. Creating a recruitment advertisement - writing to persuade - Duration 30-50 mins

Episode	Learning Objectives	Resources
Students watch a second television advertisement for RAF recruitment. Using the advertisement as stimulus, students create their own poster or magazine advertisement to support the TV campaign.	Utilise written and visual techniques to motivate and appeal to a target audience. Use language to gain attention and sustain interest. Understand how audiences and readers choose and respond to media. Work within a group and assume key role/s.	Video: RAF advertisement Slides

Teacher Notes: 3. Creating a recruitment advertisement - writing to persuade

4. Plenary: Lesson recap - Duration 10-15 mins

Episode	Learning Objectives	Resources
Using the advertisements completed in the previous activity, students evaluate and critique each others work in respect of the techniques employed in each effort.	Critical evaluation of their own and others efforts and lesson content recap.	None required

Teacher Notes: 4. Plenary: Lesson recap

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