Sampling, data and bias

Lesson Plan

1: Starter - courting public opinion - Duration 10 mins

 

Episode

Learning Objectives

Resources

  • Discussion of the importance of gathering public opinion (taxpayers' money, a democracy, political emphasis) in most (but not all) circumstances.
  • Introduction to the different ways in which opinion is demonstrated (e.g. official: election, poll, interview or unofficial: petition, boycott).
  • Understand different means of data-collection.
  • Different forms of questioning (closed / open).
  • Slides

2: What do these two have in common? - Duration 10 - 15 mins

 

Episode

Learning Objectives

Resources

  • Introduction to opinion polls and how these ascertain variations in attitude within a population.
  • Consideration of the contrasting attitudes held by different age-ranges, groups and communities.
  • Factors influencing attitudinal make-up.
  • Primary and secondary data and value of each.
  • Slides

3: Data-sets 1 - attitudes & beliefs by region and demographic - Duration 15 - 20 mins

 

Episode

Learning Objectives

Resources

  • Students answer questions related to IPSOS MORI research into the reputation of the Armed Forces.
  • Students are encouraged to consider why respondents might adopt a particular stance / attitude.
  • Interpret data presented in different formats.
  • Consider influencing factors.
  • Student Worksheet 1
  • Slides

4: Data-sets 2 - considering responses in context - Duration 15 - 20 mins

 

Episode

Learning Objectives

Resources

  • A second data-sheet provides students with further insight into the topics considered in Episode 3. Answering the questions again they draw different conclusions.
  • Cross-reference multiple data sets and data sources.
  • Student Worksheet 2

5: Our peer-group - Duration 15 - 20 mins

 

Episode

Learning Objectives

Resources

  • Students consider a final set of tables, this time pulling out data relating to 16-24 year olds. Students compare and contrast with their own attitudes.
  • Draw conclusions from data (including anecdotal).
  • Appreciate the impact of context of data collection.
  • Student Worksheet 3

6: Using all of the tools available - Duration 5 - 15 mins

 

Episode

Learning Objectives

Resources

  • Presentation of the various types of graphs / data-tables evaluated and re-cap of the role of opinion polls.
  • Consideration of where the school might employ such tools.
  • Re-cap learning and consider the relevance of research to our own environments.
  • n/a

7: Homework - Duration 15 - 30 mins

 

Episode

Learning Objectives

Resources

  • Assign the Multiple choice quiz to test pupils understanding of the content delivered through the lesson.
  • Rcap on learning from lesson.
  • Multiple choice quiz